Albert Einstein purportedly said, "The definition of insanity is doing the same thing over and over again and expecting different results."
That quote gets a lot of mileage in the sports world, especially this time of year, at conferences, seminars, meetings and the like.
But maybe we should be doing the same thing over and over again with the expectation that we'll get better results. Maybe the problem isn't that we're doing the 'same thing', maybe the problem is that we just haven't been doing it long enough. Maybe our time horizons have been too short to see the change we're looking for. Sometimes we need more than a month, a season, a year. Sometimes the very best thing we can do is simply keep at it, do the work, commit to the process.
Maybe the crazy ones are those who change course too soon; those who never see it through, and instead bounce from idea to idea, never allowing enough time for the change to happen.
Of course, the trick is to know the difference between the two; when to double down, and when to cut bait. Find the right answer to that challenge, and results will follow.